Gujarat Board GSEB Class 9 English Textbook Solutions Writing Skills Advertisement Writing Questions and Answers, Notes Pdf.
Advertisement Writing GSEB Std 9 English Grammar
What is Advertisements?
Advertisements are of two types – Classified Advertisements and General Display Advertisements. An advertisement is a very powerful medium. It is deliberately used to influence the minds, tastes and even motives of the masses. It is an announcement made through a popular medium that reaches the maximum number of people. Newspapers, Magazines, TV; Radio and the Cinema are extensively used for advertisements. Corporates, commercial establishments, government and social institutions use them for various purposes.
Classified advertisements are very much like notices. They differ only in content. General advertisements or Display advertisements are given to attract the immediate attention of a large number of readers. The purpose may be same as that of the classified advertisements but they are printed in bold letters covering comparatively more space. Generally, such advertisements are given by the manufacturers of goods to promote the sales, Government and voluntary organizations also give such advertisements in the newspapers for general information or public awakening.
Drafting, designing and laying out of commercial or business advertisements is an art. The students will find the following hints quite useful in mastering this art:
1. Business advertisements’ main aim is the promotion of sales and business. You should draft only an advertisement that may tempt the readers to go through it. Interesting and meaningful advertisements always attract the attention of the readers.
2. Always use a catchy, simple and effective language while drafting an advertisement.
3. There should be a happy blending of content and style. The main issue/issues in the advertisement should be sensibly highlighted. State facts clearly.
4. The advertisements should be brief and to the point.
5. Advertisements shouldn’t be made heavy, lengthy and dull by using long sentences. Nobody bothers to read a dull and boring advertisement.
6. To attract the eyes of the readers, we can use different types of letters for different phrases to create an added effect. We do so especially in General or Display Advertisements.
7. Always remember that in this age no one has time or patience to go through lengthy and dull write-ups.
8. The name of the advertiser and the advertised product should be given in bold or capital letters in General or Display advertisements.
9. Students are advised to read classified advertisement columns and commercial advertisements of leading newspapers. They should learn and master the oit of drafting classified and commercial advertisements.
10. The tone, mood and style of an advertisement must match with its subject matter. For example: You have to be formal in classified advertisements but you can adopt an informal and relaxed tone and style in commercial advertisements.
Specimens of Advertisement
Situation Vacant /Wanted
Unique Electronics (Regd.), a leading TV BMP any requires smart young marketing personnel for marketing its brands. Draft an advertisement for a Walk-in-Interview to be published in a local daily.
Sales Executives: Result oriented.
Having pleasing personality. Age below 30 years, with 2-3 years experience in sales. Good communication skill essential. Only those who have their personal vehicle and are willing to travel extensively throughout India need apply. Very attractive incentives and salaries for the right candidates. Walk-in with your resume from May 1, 2019, to May 3, 2019, between 11.00 am and 5 pm and contact: Ms Kapoor, Asst. Manager, H.R.D. Unique Electronics (Regd.), Aniket Bldg., C. G. Road, Ahmedabad.
You are Asst. Manager, H.R.D. of East India Hotels, Rajkot. You need lady receptionist for the hotel. Write out a suitable advertisement for publication in a newspaper.
Wanted smart and young lady receptionist-cum-computer operator. Excellent command over English, preferably with experience in service industries. Age 24 to 30 years. Salary ₹ 10,000 to ₹ 12,000 p.m. including benefits like P.F., Medical, LTA, etc. Walk-in-interview on 02 and 04 August 2019 between 2 pm and 6 pm at East India Hotels, Rajkot.
J. K. Steel Industries, Bhavnagar require an accountant for their office. Write an advertisement for the ‘Situation Vacant’ column of a local daily.
Wanted a competent accountant capable of handling accounts of a medium-sized company independently. Commerce graduates with at least five years experience in a reputed firm will be preferred. Salary no bar for the right candidate. Apply in confidence within 7 days to Box 555, The Times of India, Bhavnagar.
You are a graduate in commerce and require a job. Draft an advertisement for a newspaper, giving particulars of qualifications and experience.
A first-class graduate in commerce seeks a suitable job in a reputed firm or a banking institution to work as an accountant/clerk. No previous experience. Good knowledge of English and Hindi type-writing. Minimum pay acceptable:₹ 10,000 per month. Contact: Mr A. P. Sinha, Safal Annexe, S. G. Road, Ahmedabad.
Promotion of Products /Services
On behalf of Ministry of Environment and Forests, Government of India, draft an advertisement for publication in a newspaper urging the people to get a ‘Pollution Under Control’ certificate for their vehicles and also telling them that dangerous gases such as carbon monoxide and hydrocarbons can cause respiratory and other diseases.
THINK WHAT IT CAN DO TO
Emissions from vehicles in Delhi are releasing dangerous pollutants such as carbon monoxide, hydrocarbons and nitrogen oxides which can cause respiratory and other diseases.
YOU CAN SAVE YOUR CITY
A POLLUTION UNDER CONTROL CERTIFICATE
A DIRTY SKYLINE – REDUCES YOUR LIFELINE
Ministry of Environment and Forests,
Government of India
On behalf of M/s HITEK TUTORIALS draft an advertisement to be published in a newspaper to attract the young students of classes IX, X, XI and XII who intend to become doctors. Offer free prospectus to the interested students.
LET NOT YOUR CHILDHOOD DREAM OF BECOMING
A MEDICAL DOCTOR COME TO NAUGHT!
Take steps to make it come true
AS A FIRST STEP, ENROLL IN HITEK TUTORIALS WHILE STILL IN STD. IX THEN LET HITEK BE YOUR FRIEND AND GUIDE TILL THE VERY EVE OF THE MEDICAL ENTRANCE EXAMS AT THE END OF STD. XII.
ADMISSION OPEN FOR
- Target – MBBS: Prime Course for students entering Std. IX and X.
- 1-year Postal Course for MBBS Entrance ’2020 for class XII students.
- 2-years Postal Course for MBBS Entrance ’2021 for class XI students.
3, Aniket Chambers, C. G. Road, Ahmedabad.
You are the Proprietor of Hotel Lakeview in Mt. Abu. Draft an advertisement for publication in a newspaper offering fantastic off-season incentives and discount to Honeymoon / Holiday packages. Using the information given in the input below, write out the advertisement in about 50 words.
HOTEL LAKEVIEW Mt. Abu
OFFERS FANTASTIC OFF-SEASON INCENTIVES
HONEYMOON / HOLIDAY PACKAGES
Bonanza Package ₹ 5555/- per person
(including accommodation, all meals, transfers and sightseeing and two children below 12 adjusted in the same room without any extra charges.)
- Boating, Riding & Trekking in Sylvan Surroundings
- Modern Bar
- Audio / Video / Children & Indoor Games
- Conference & Club Facility
Contact: 303, Anant Tours, Off C. G. Road, Navrangpura, Ahmedabad Mob.: 9998124676
A very high status professional and IIT educated 31-years-old NRI settled in London seeks alliance with an exceptionally beautiful, educated and cultured girl.
A very handsome, tall and cultured 31-years-old IIT educated Managing Director of a reputed firm, based in London seeks alliance with an exceptionally beautiful, highly educated and cultured girl between 19 and 26 years of age and 5′ 5″ to 5′ 9″ tall. Caste no bar. Reply in confidence with latest colour photograph to: Box No. BBH5 11 K, Times of India, Ahmedabad – 380 009.
You are looking for a suitable match for your smart, convent-educated daughter. Write out a matrimonial advertisement for publication in a newspaper.
Proposals invited for smart, intelligent, charming, convent-educated daughter of Punjabi Retd, army officer from highly qualified, business / professional well-placed boy in India / Abroad. Caste no bar. Write Box No. BBC 558C, Times of India, Ahmedabad-380 009.
You are the father of a young and marriageable businessman. Write a matrimonial advertisement for publication in a newspaper for a suitable match from cultured Sunni Muslim families.
6′, 28 years, Handsome, Public School Educated, PG. DBM, Highly Successful Advertising Businessman of a Distinguished and Cultured Sunni Muslim Family seeks an alliance. The Girl should be tall, beautiful and career-oriented. Please correspond with photograph (returnable) to Box No. HX 8293, Ahmedabad.
For Sale Columns
You are transferred to Bombay and want to dispose of some furniture and other household articles. Write a suitable advertisement, to be published in a local
daily, giving necessary details of the articles and the expected price per item.
For Sale A three-piece sofa set with foam seats, price expected ₹ 25,000; oval-shaped dining table with 8 chairs, price expected ₹ 5,000; Karaoke, National brand, price around ₹ 15,000 and many other household items at throwaway prices. Contact: Dr Ramesh Oza, 502, Swati Apts., Trikonbag, Rajkot.
Write an advertisement for Sale Columns of a newspaper for selling your Hero Honda motorbike.
For Sale. A Hero Honda motorbike. 2016 Model. Black Colour. In excellent running condition. Giving an average of 75 km per litre. Complete with all accessories and insured. Interested parties please contact: Anup Nair, 3, Shruti Apts., Paldi, Ahmedabad. Mob. 82009 02539
You want to purchase a second¬hand Hero Honda or Bajaj motorbike. Draft a suitable advertisement in about 50 words for publication in a local daily.
Wanted a second-hand Motorbike. Preferably Hero Honda or Bajaj, 2016 or 2017 model. Necessary documents or papers complete in all respects. Must be in excellent running condition giving an average around 40 km per litre. Price around ₹ 14,000. Interested parties may supply details of the vehicle and contact: Pravin Nayi, 20 Vishram Nagar, Memnagar, Ahmedabad, Mob. 73710 28254.
You want to let out your own house only to some Central Government employees. Draft an advertisement to this effect for publication in the Times of India, Ahmedabad, giving the details of building and rent expected.
To let, a newly constructed bungalow on 700 sq. metres in Vastrapur, Three bedrooms, attached baths, drawing, dining, kitchen, puja room, car parking and servant quarters. Spacious? lawns. Rent expected around ₹ 25,000 per month. Only Central Government Gazetted Officers, preferably South Indians, need contact: Bharat Modi, 7, Vidisha Apts., Ghatlodia, Ahmedabad. Mob. 82754 90550.
You are running a real estate agency s in South Bopal. Write an advertisement for Saturday ‘Prime Estate’ column of the Times of India, Ahmedabad, giving details of the s flats bungalows available for rent.
Tolet, 9, Akshar Apts., Bodakdev, Ahmedabad. 3-4-5 bedrooms, drawing, !dining with family lounge and parking, Ready s possession. Rent negotiable. Contact Sukh-Shanti Property Dealers, 15B, Sobo Centre, South Bopal, Ahmedabad – 380 007.
Lost and Found
You have lost your pet dog. Draft a suitable advertisement in about 50 words to be published in the ‘Lost and Found’ Column of a newspaper.
Missing since August 10, my pet dog of German Shepherd breed. Six months old. Wears a brown leather strap bearing No. 642. Cut on right ear. Finder will be suitably rewarded. !; Contact Col. Digvijay Singh, Satyagrah, Satellite, Ahmedabad. Mob. 88871 24510.
You lost your wristwatch in your school. Giving details of the watch, prepare a suitable advertisement notice for the notice board of your school.
Lost on Monday, 12th of August, 2019, a CITIZEN watch with golden dial and a brown ( leather strap, during the recess period in the? school playground. If found, please return it to Anand Patel, student of XII A, Roll No. 245. Finder promised a nice treat in the school canteen.
You lost a library book issued in your name while travelling by bus. Write an advertisement to be published in a local daily, giving the particulars of the book.
Lost ‘Statistical Methods’ written by Dr S. P. Gupta, issued from the school library. The book bears a stamp of Sharda Secondary School, Memnagar. Probably lost in Metro Rail, Ahmedabad while travelling to Sargasan, Gandhinagar. Finder promised a nice treat. Please contact: Aniket Sharma, Plot- 1976, Sector – 5, Gandhinagar.
You have found a briefcase while travelling by the Gujarat Mail. Write a suitable advertisement fit for the ‘Lost and Found column of a national daily giving a full description of the briefcase that may help in finding its right owner.
Found last Friday a black VIP brief¬case while travelling by the Gujarat Mail. It will be handed over only to its rightful owner after giving its particulars, identification marks and the contents. Please contact: Vishal Goswami, 501, Raj Bungalows, Bhavnagar.
Your nephew of 5 years has been missing for a week. Write an advertisement for ‘The Missing’ column of a local daily giving full particulars of your missing nephew.
Missing since last Monday, my nephew aged 5, 80 cms, dark complexion, curly hair, a cut on the right cheek, wearing blue pants, white shirt and brown shoes. Anyone knowing his whereabouts, please contact: Chiranjeev Shukla, 37, Springfield Bungalows, Bodakdev, Ahmedabad-54 or Mob:99971 84296. Reward ₹ 5,00,000
Related to School and Students’ Activities
Your school is organising a funfair and you have decided to set up a food stall. Draft an advertisement so that you have more footfalls at your stall.
Come Come Come
Visit our stall ‘Chataka’
Enjoy sumptuous & Spicy Cuisines with lingering taste
Pizzas & Pastas, Burgers and Bread-rolls
Salivating Sandwiches & Drooling Dabelis
Funfair stall No. 5, J. B. Campus, Rambagh,
Maninagar, Ahmedabad – 380 008.
Date & Time – February 4-8 am to 6 pm
Your school has organised the ‘Navratri Garba Celebration’. It’s a ticket show for charity. Prepare an advertisement to invite a large number of people to raise a good fund.
Let’s Rock the Ground with
Dandiya-Queen Mona Dave
A Never-ever happened Dandiya-show
With Extraordinary Orchestra
A throbbing young crowd in Multicoloured Traditional
Witness and Participate the rocking event with family & friends
Ticket: ₹ 250 only
Date & Time: Sept. 25 to Oct. 2 (All days) 8.00 pm onwards
Venue: Radhevan Resorts, Bopal, Ahmedabad.